In 1998 Mike Weston established the Area as  an umbrella identity and studio facility for his work in the  production, promotion  and management of independent artists and art projects.

Applying the operational model of a record label to the production and presentation of art, since its inception the Area’s operational slogan has been “ART HAPPENS”, at various times morphing from  recording studio, spray paint shop, video set, photography location, office, design house to gallery.

Continuously fostering new directions and adapting to the demands of fresh projects, the Area approach is dedicated to experimentation and innovation  in creative  capability. A readiness to explore new ways of doing business in art and culture has supported an innovative and adaptive enterprise  thriving  through  independence.