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Born in 1963 into a media and production family in Dunedin NZ, tape recorders, cameras and typewriters were his toys of preference.
Formative years in Dunedin were shaped by the uncompromising anti-aesthetics and d.i.y production values of the blossoming early 80’s “Dunedin sound” scene, and the southern NZ take on Californian skate and surf culture. As a musician in the Flying Nun stable of artists, his imagination was captured by the possibilities of the recording studio as a creative tool. He relocated to Auckland in 1985, and after a brief internship at Last laugh productions has worked independently as an artist, sound engineer, and producer ever since. From the late 80’s through the 90’s he was prolific in electronic music , printmaking, painting, photography, writing, video production, design of products, garments, textiles, lighting, event production and promotion.
He formed electronic music label PULSE with Sony Tristar in 1995, producing two landmark albums and evolving a groundbreaking promotional relationship with Sony Playstation that introduced Detroit techno DJ innovators to NZ audiences. In the international techno world, he is an acknowledged innovator in sponsorship and brand partnerships having worked with The Gathering, DEMF, Playstation, Red Bull, Powerade, Adidas, Polaroid, Technics , Vodafone ,Pulp Magazine, Odyssey Wines, Saatchi and Saatchis, Media Works, Countdown Supermarkets and many more.
In 1998 he shifted energy to nurturing local talent, adopting DJ OB1 and his touring events club Lovely and Renegade. The next 5 years were busy developing multi media content, producing CD albums, and promoting and producing a series of touring events . During this period the Area operation transformed from a music culture focus to art .The graffiti art events “Fresh Fresh Fresh”, “Disrupt The System” , and “Opto 2000” of 1999 -2001 were the foundation stones in the explosion in the K Rd based street art scene.
Since then he has been owner/manager of The Area label and studio, and has maintained a busy schedule of events and productions .
Perhaps best known in New Zealand for his role in the collaborative art brand experiment Weston Frizzell (with Otis Frizzell) he has significantly influenced the NZ pop and street art scene, with a string of hit prints in the marketplace, and a track record record of high profile successes across a variety of media and markets.
Entering the Area’s 19th year of operation, currently he is occupied promoting new electro music/video project, Cardboard and Computers . He maintains and ongoing collaboration Tom Ludvigson, and continues photomontage project Transience/ Fragmented Time with Detroit techno godfather Derrick May since 2010.
Current focus is an album project partnering with emerging song writer and actress Jessie Lawrence.
Mike Weston has a lengthy proven track record of innovative and successful ventures in New Zealand , Australia, Japan, and the United States. His work has developed a global network of contacts in the music, art and media communities, promoting New Zealand based artists in a global context.
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