mike by cally

Mike Weston

  Born in 1963 into  a media and production  family in  Dunedin NZ, tape recorders, cameras and typewriters were his toys of preference.

Formative years in  Dunedin  were  shaped by  the uncompromising anti-aesthetics and d.i.y production values of the blossoming early 80’s “Dunedin sound” scene, and  the southern NZ  take on  Californian skate and surf culture.  As  a musician in the Flying Nun stable of artists, his imagination was captured  by the possibilities of the recording studio as  a creative tool. He relocated to Auckland in  1985, and after a brief internship at Last laugh productions  has worked independently as an artist, sound engineer, and producer ever since. From the late 80’s through the 90’s   he was prolific in   electronic music , printmaking, painting,  photography, writing, video production, design of products, garments, textiles, lighting, event production and promotion.

He formed electronic music label PULSE with Sony Tristar in 1995, producing two landmark albums  and evolving  a groundbreaking  promotional relationship  with Sony Playstation that introduced Detroit techno DJ  innovators to NZ  audiences. In the international techno world, he is an acknowledged innovator in sponsorship and  brand partnerships  having worked  with  The Gathering, DEMF, Playstation, Red Bull, Powerade,  Adidas, Polaroid, Technics , Vodafone ,Pulp Magazine, Odyssey Wines, Saatchi and Saatchis, Media Works, Countdown Supermarkets and many more.

In 1998  he shifted  energy  to nurturing  local talent, adopting  DJ OB1 and his touring   events  club Lovely and Renegade. The next 5 years were busy developing multi media  content, producing  CD albums, and promoting and producing  a series of touring events . During this period  the Area operation transformed from a music  culture focus to art .The graffiti art events  “Fresh Fresh Fresh”,  “Disrupt The System” , and “Opto 2000” of 1999 -2001 were the  foundation stones in the  explosion in the K Rd based street art scene.

Since then  he has been owner/manager of The Area    label and studio,  and has maintained a busy schedule of events and productions .

Perhaps best known in New Zealand for his role in  the collaborative art brand  experiment Weston Frizzell (with Otis Frizzell) he has significantly influenced  the NZ  pop  and street art scene, with a string of  hit prints  in the marketplace, and a track record record of high profile successes across  a variety of media and markets.

Entering the Area’s 19th year  of operation, currently  he is occupied promoting new  electro music/video  project,  Cardboard and Computers . He maintains and ongoing  collaboration  Tom Ludvigson,  and continues photomontage project Transience/ Fragmented Time  with Detroit techno godfather  Derrick May  since 2010.

Current  focus is an album project partnering with emerging song writer and actress Jessie Lawrence.

 Mike Weston  has a lengthy proven track  record of innovative and successful ventures in New Zealand , Australia, Japan, and the United States. His work has  developed  a global network  of contacts in the music, art and media communities,  promoting  New Zealand   based  artists  in a  global context.

 

photo : Cally Whitham

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