In 1998 artist Mike Weston established the Area as a  studio facility  and umbrella identity for his work in the  production, promotion  and management of independent  creative projects across a variety of media.

Applying the business model of a record label to the production and presentation of art, since its inception the Area’s operational slogan has been “ART HAPPENS”, at various times morphing from recording studio, spray paint shop, video set, photography location, office, design house to gallery.

Continuously fostering new directions and adapting to the demands of fresh projects, the Area approach is dedicated to experimentation and innovation  in creative  capability. A readiness to explore new ways of doing business in art and culture has supported an innovative and adaptive enterprise  thriving  through  independence.